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Talking About Water: Vocabulary and Images that Support Informed Decisions about Water Recycling and Desalination

Principal Investigator and Project Manager
Linda Macpherson, CH2M HILL

Project Synopsis

This research project investigated how the images and words used to communicate with the public can affect their acceptance of water reclamation and desalination projects. The work in this project involved (a) defining the issues related to the acceptance of water reuse and desalination, (b) completing a detailed review of published materials related to the acceptance of water reuse and desalination, and (c) conducting qualitative and quantitative field investigations. After synthesizing the findings, the research team developed a glossary that can be used in communicating about water projects, including reuse and desalination. In addition, they have developed some recommendations for the water community to improve communication and public acceptance. Appendices of background research information is included on a CD-ROM. The glossary developed by the research team is available as an interactive tool at (2011, 82 pages, 07-003-1).

Member price: 25.00
Foundation subscriber price: 15.00
Non-member price: 45.00