Marketing Nonpotable Recycled Water: A Guidebook for Successful Public Outreach & Customer Marketing (Includes CD-ROMs)
Lois Humphreys, TRG & Associates
The purpose of this guidebook is to provide agencies with a comprehensive document to aid in planning and designing a public outreach and customer marketing campaign for a recycled water program. The case studies, market research, and templates of an outreach plan and communication materials will help agencies avoid pitfalls and design an outreach program that will help the public and other stakeholders understand the many benefits of reuse for their community.
The Communication Tools templates (provided on two CDs) include a brochure, newsletter, PowerPoint presentation, and fact sheet. These contain some generic messages and language, although you can change any of this information to suit your needs. You can include your own agency’s logo and other information, and even switch out some of the graphics and photos if you desire. (2006, 94 pages, 03-005-01)
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Foundation subscriber price: 15.00
Non-member price: 45.00